I'm working on a logo and branding for a client who is opening up a cafe and provisions store in the beautiful Tahoe area in CA. I'm quite familiar with the area; it's a classic stomping ground for visits with my family - we even have a trip planned next month there. So needless to say, I'm really excited about this one.
Here's the moodboard they selected (I usually give a few options for design direction). They're looking to highlight where they are (ski resort, beautiful mountains) and to highlight that they are sourcing local and sustainable ingredients. It's a place that will be unfussy and comfortable but serving the highest quality of fresh food.